Monkey Market: the online software that will help food companies conquer the Chinese market

Sebastian Wornham and Iago Sanmartín decided to work on the development of online software that would address the shortcomings they had encountered during their experience in commercial transactions between Europe and China within the food sector. Thus, Monkey Market emerged, a project that has been selected for the first edition of BFFood and is being mentored by Rosana Domínguez, Marketing Director at Quescrem, and Carlos López, General Manager at Quescrem.

To learn more about it, we spoke with Sebastian Wornham and Iago Sanmartín, promoters and co-founders of Monkey Market.

1. How did the idea for your project come about?

After working for three years in international trade and specializing in China, we identified a series of common deficiencies among exporters and importers. Driven by these, we decided to create a tool, as necessary as it is innovative, with the aim of modernizing a sector.

2. How do you modernize it?

Through a new way of conducting operations, which integrates all the necessary elements for European and Chinese exporters and importers to make their buying/selling decisions in an automated, intuitive, and simple manner.

Monkey Market moves beyond sporadic exports, preparing companies to compete significantly in the target market and multiply their chances of success.

3. What technologies do you use for this?

Big data, analytics, metasearch engine, and business intelligence.

4. You are part of the Galician food industry accelerator; how would you define the sector?

The Galician food and beverage sector is one of the most powerful globally and is at the forefront of innovation, boasting product quality that very few can match.

5. At BFFood, you have the support of Rosana Domínguez and Carlos López from Quescrem as mentors. What has this meant for you?

One of BFFood’s differentiating values compared to other accelerators is the quality of its mentors. We couldn’t be happier and more grateful for the help from Quescrem, as their philosophy perfectly aligns with ours. During this time, we have realized the professional and personal quality of their team and their willingness to help us achieve our goal.

6. In general, what is BFFood contributing to Monkey Market?

A gigantic leap in quality. BFFood provides all the necessary elements to develop and improve our product in a reduced timeframe. Furthermore, it gives us access to great professionals and the backing of collaborating entities.

7. What goal have you set for your acceleration process?

To have the best possible product, endorsed by collaborating companies and ready for the market to receive it as a real alternative to current practices.

8. Why would you recommend BFFood to other entrepreneurs?

Because it offers all the necessary tools to maximize your project’s potential.

9. How would you like Monkey Market to be identified?

As a company that not only seeks to change traditional industry practices but also facilitates access for SMEs to complex yet attractive markets, always committed to constant innovation.