The YowUp Milk project was born in 2021 by a group of experts in the dairy sector with the desire to create a pioneering product 𝗺𝗮𝗱𝗲 𝗶𝗻 𝗦𝗽𝗮𝗶𝗻. Behind this project are the company Dairypet, S.L. and the YowUp! brand, responsible for the first range of fat-free and lactose-free yoghurts in Europe, with a long life and in the environment, and with active functionalities for dogs and cats.